ROAS Industry Benchmarks 2026

Benchmark ROAS by industry, channel, and objective, then interpret performance against your own break-even point.

Primary Benchmark Reference

ROAS Benchmarks 2026

Updated ranges, formulas, and interpretation guide.

Facebook Ads ROAS

DTC ranges and scale thresholds.

Google Ads ROAS

Search and Shopping interpretation.

Lead Gen CPL to ROAS

Map CPL, close rate, and value to ROAS.

Open Channel Calculator

Run your own numbers against benchmark ranges.

Download Planning Template

Use benchmark assumptions in weekly planning.

Go to Profitability Hub

Convert benchmark wins into cash-flow-safe scale.