What Users Say

"This ROAS calculator saved my business. I was scaling unprofitable campaigns thinking I was making money. Turns out my break-even ROAS was 3.8x, not 2.0x like I thought. Stopped 4 campaigns immediately and my profit doubled."

"As a freelancer managing 12 clients, I use this tool in every strategy call. Instead of confusing spreadsheets, I share my screen and calculate ROAS live. Clients love it-they can actually see if their ads are working."

"The ROAS Decision Matrix helped me stop guessing in weekly reviews. We moved two campaigns from scale to hold, fixed conversion issues, and improved blended MER in under 3 weeks."

"I manage $200K/month in Google Ads for SaaS clients. This tool helped me explain to a CFO why we needed more budget-showed break-even ROAS vs actual ROAS. Got approval for 50% increase that same day."

"Simple, fast, no BS. I bookmarked it and use it 3-4 times a week. Only complaint: I wish there was a mobile app. But the mobile website works fine so not a big deal."

"I teach digital marketing at a college. I recommend ROAS Tools to all my students because it's free, accurate, and teaches them the RIGHT way to calculate profitability. Better than paid tools we used before."

"I use the benchmark pages plus calculator outputs in client decks every week. It makes budget discussions clearer and cut back-and-forth with finance."

"The CAC + payback workflow is exactly what we needed for SaaS planning. We now review paid channels using one framework instead of four disconnected spreadsheets."