Privacy Policy

Introduction

Welcome to ROAS Tools ("we," "our," or "us"). We operate this website to provide profitability calculators and planning resources for marketers. We respect your privacy and are committed to protecting it through our compliance with this policy.

Information We Collect

We believe in data minimization. We do not collect personal information like your name, email, or phone number unless you voluntarily contact us directly.

Cookies & Google AdSense

We use third-party vendors, including Google AdSense, to serve ads. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our website or other websites on the Internet.

Third-party vendors may place and read cookies on your browser and may use web beacons or IP addresses to collect information as a result of ad serving on this website.

We also use first-party cookies to remember email subscription access and preferences (for example: lead magnet access and subscriber status).

• Google's advertising requirements can be summed up by Google's Advertising Principles.
• Read how Google uses data when you use our partners' sites or apps: Google Partner Sites Policy.
• You can opt-out of personalized advertising by visiting Google Ads Settings.

How We Handle Your Data

The financial data (Ad Spend, Revenue) you process on our tools is processed locally on your device via JavaScript.

We do not upload your financial inputs to any server. Your data never leaves your browser.

Third-Party Services & Analytics

In addition to Google AdSense, we use the following third-party services to improve our website experience:

• Google Analytics: Collects anonymous usage statistics (page views, device types, geographic regions) to help us understand traffic patterns. You can opt out using browser settings or Google tools.
• Vercel Analytics: Collects anonymous usage statistics to help us understand performance and page usage. No personal identifiers are collected.
• Google Fonts: We load web fonts from Google's CDN. Google may collect technical information when fonts are requested.

Each third-party service operates under its own privacy policy. We recommend reviewing their respective policies for complete transparency.

Data Retention Policy

Since we do not collect or store personal data on our servers, there is no data retention period. Any data you input into our tools:

• Is processed temporarily in your browser's memory while the tool is active
• Is automatically cleared when you close the browser tab or refresh the page
• Is never transmitted to our servers or third parties (except anonymized analytics)
• Cannot be recovered or accessed by us after you leave the site

Your Rights Under GDPR & CCPA

If you are a resident of the European Union (GDPR) or California (CCPA), you have certain data protection rights:

To exercise any of these rights or if you have concerns, please email us at luckmatters199@gmail.com.

Children's Privacy (COPPA Compliance)

Our website and tools are intended for general audiences and are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at luckmatters199@gmail.com. Although we do not collect personal data through our tools, if we discover that a child under 13 has submitted personal information to us by email, we will take steps to delete such information promptly.

International Data Transfers

Our website is hosted on Vercel's infrastructure, which may involve data being transferred to and processed in countries outside your country of residence, including the United States.

While we do not collect or store your personal data on our servers, third-party services like Google AdSense and Vercel Analytics may process data internationally. These services comply with applicable data protection laws, including Standard Contractual Clauses (SCCs) for EU data transfers.

By using our website, you acknowledge and consent to such international data transfers as necessary for the operation of third-party analytics and advertising services.

Security Measures

We take the security of your data seriously. Our website is served over HTTPS (SSL/TLS encryption), ensuring that data transmitted between your browser and our servers is encrypted and protected from interception.

Since all tool processing happens client-side (in your browser), your sensitive data never travels across the internet to our servers. This architecture provides an additional layer of security compared to traditional server-based processing tools.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date at the top of this document
• If changes are significant, displaying a prominent notice on our homepage for 30 days

We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our website after any modifications indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you may contact us using the information below:

For general support questions about our calculators and resources, please visit our Contact Page or FAQ Section.