Facebook Ads ROAS Calculator

Calculate Profit & Break-Even for Meta Campaigns. 100% Free.

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ROAS Calculator PRO

Enter your campaign numbers below. We will calculate your true profit, CPA, AOV, and Break-Even point instantly.

Ready to Analyze

Enter your campaign data on the left to generate your profit report.

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How to Calculate Facebook & Instagram ROAS in February 2026

If you are running campaigns on Facebook & Instagram, tracking your Return on Ad Spend (ROAS) is the difference between scaling a profitable business and burning cash. Our Facebook Ads ROAS Calculator helps you instantly determine if your ads are actually making money.

Why ROAS Matters for Facebook & Instagram

Unlike vanity metrics like "Clicks" or "Impressions", ROAS tells you the financial truth. It answers the simple question: "For every $1 I put into Facebook & Instagram, how many dollars came back?"

For dropshipping calculator, understanding your Break-Even ROAS is critical. If your product margin is 30%, you generally need a ROAS of 3.33 just to break even. Anything below that, and you are losing money on every sale.

📊 The Formula:

ROAS = Total Revenue ÷ Total Ad Spend

Example: You spent $500 on Facebook & Instagram ads and made $2,500 in sales.
$2,500 ÷ $500 = 5.0 ROAS (or 500% return).

How to use this Calculator

  1. Input Ad Spend: Enter the total amount you spent on Facebook & Instagram for the selected period.
  2. Input Revenue: Enter the total sales generated from those specific ads.
  3. Product Costs (Optional but Recommended): To see your True Profit, enter the Cost of Goods Sold (COGS). This converts a simple ROAS calculation into a detailed Profit/Loss analysis.

What is a "Good" ROAS for Facebook & Instagram?

Benchmarks vary by industry, but here are the general standards for 2026:

  • Below 2.0x: Often unprofitable for low-margin items. Needs optimization.
  • 3.0x - 4.0x: Healthy. This is the goal for most dropshipping and e-commerce stores.
  • Above 5.0x: Excellent. You should consider scaling your budget immediately.

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