Free Resources

Practical downloads to help you track ROAS, CAC, LTV assumptions, MER trends, and budget decisions.

Get the 2026 Ad Revenue Benchmark Sheet by Email

Direct signup form: join once and receive weekly RPM/ROAS benchmark updates plus planning templates.

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Track the 5 core growth levers in one sheet: backlinks, CTR tests, benchmark refreshes, index tuning, and GA4 funnel performance.

Strict pass/fail checklist and execution logs for backlinks, CTR testing, benchmark refreshes, and GSC pruning.

Complete outreach pack for marketing calculator SaaS: target websites, topic bank, and pitch templates.

Track daily spend, revenue, ROAS, break-even thresholds, and profit in one sheet.

Compare base, conservative, and aggressive spend plans with break-even ROAS and scale/hold/pause decisions.

Allocate budgets by channel with target CPA, projected revenue, target ROAS, and guardrail actions.

Model CAC, LTV ratio, and payback windows by channel to decide scale, hold, or pause.

Track blended MER weekly with target variance and action notes for leadership reporting.

Monitor daily spend pace vs target budget and expected ROAS to prevent overspend.

Need clean attribution and conversion reporting? Use our GA4 implementation map for calculator events and template downloads.

Need a guided scenario workbook? Use the dedicated planning page with workflow links from benchmark to calculator to toolkit.

Get weekly publisher benchmark emails so templates stay current and actionable.

Includes ROAS, CAC payback, MER ranges, and decision prompts.

Start with the calculators, then use templates to operationalize decisions across weekly reporting.

Need a full metric stack? Use our PPC Toolkit for ROAS, break-even ROAS, CAC, LTV, MER, and target CPA workflows.