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Data Sources

We prioritize primary and official references when publishing formulas, benchmarks, and interpretation guidance.

Primary documentation sources

  • Google Ads Help and product documentation
  • Meta Business Help Center and advertiser documentation
  • Platform-specific ad policy and bidding references
  • Accounting and margin modeling standards for profitability logic

Benchmark and market context

  • Industry benchmark roundups from recognized performance marketing publishers
  • Public market trend datasets used for directional calibration
  • Internal scenario ranges for educational planning workflows

Source quality policy

  • Prefer primary sources when available.
  • Cross-check secondary references before publishing benchmarks.
  • Replace stale citations during quarterly reviews.