Ad Profitability Hub

This pillar helps you move from top-line ROAS to full-funnel unit economics and cash flow protection.

Core Unit Economics Stack

CAC Calculator

Track acquisition cost by channel and period.

LTV Calculator

Estimate value created by retention and margin.

MER Calculator

Monitor blended marketing efficiency.

CAC Payback Calculator

Quantify cash flow recovery speed in months.

Use PPC Toolkit

Consolidate all metrics in one planning flow.

Read Payback Guide

SaaS-specific cash flow and hiring implications.

Download Templates

Run scenario planning in weekly reviews.

ROAS Education

Recheck formula and break-even assumptions.

ROAS Benchmarks

Use channel ranges to frame expectations.

ROAS Optimization

Apply actions after profitability validation.