Facebook Ads ROAS Benchmarks

Use benchmark ranges as context, not targets. Your break-even ROAS and cash flow define the true threshold.

Quick Interpretation

Below 2.0x often indicates margin pressure for low-AOV DTC products.
3.0x to 4.5x is commonly workable for brands with stable conversion rates.
Above 5.0x can justify controlled budget scaling if CAC and payback remain healthy.