Target ROAS by AOV Scenario

Scenario benchmark range

Execution checklist

• Model discounts and promo periods separately.
• Use conservative AOV for scaling plans.

Scenario Interpretation

Use this scenario page to pressure-test assumptions before changing spend. A scenario is valid only when input assumptions (margin, close rate, AOV, retention, or attribution window) match your current operating reality.

If the projected result is close to break-even, prioritize optimization and measurement quality before scaling budget.

Method and Data Notes

Benchmark ranges are directional references. Final decisions should be verified against your own contribution economics and updated platform conditions.