Back to ROAS Scenarios
Agency Client ROAS Reporting Scenario
Build consistent reporting narratives by connecting channel ROAS, blended MER, and next-step decision logic.
Scenario benchmark range
Lower Band
1.8x
Mid Band
3.0x
Strong Band
4.8x+
Execution checklist
- Separate channel and blended reporting.
- Include action thresholds in every report.
Scenario Interpretation
Use this scenario page to pressure-test assumptions before changing spend. A scenario is valid only when input assumptions (margin, close rate, AOV, retention, or attribution window) match your current operating reality.
If the projected result is close to break-even, prioritize optimization and measurement quality before scaling budget.
Method and Data Notes
Benchmark ranges are directional references. Final decisions should be verified against your own contribution economics and updated platform conditions.