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ROAS Audit Checklist

Run this checklist weekly to keep optimization decisions grounded in trustworthy data.

Use the ROAS Calculator

Start by calculating your current ROAS and break-even threshold. Use this as the baseline for your audit—any changes that don't move this metric meaningfully aren't worth the effort.

Open Calculator

Checklist

  • Validate conversion tracking and attribution windows.
  • Compare reported revenue and backend revenue for leakage.
  • Check break-even ROAS by margin changes and discount policy.
  • Review low-intent traffic segments and cut non-performing spend.
  • Audit landing-page speed, form friction, and checkout abandonment.
  • Cross-check ROAS with CAC, MER, and payback period.

Related Pages

ROAS Education HubProfitability Hub

Audit to Calculator Path

Convert audit findings into measurable action on key calculators.

ROAS CalculatorBreak-even ROAS by MarginMER CalculatorROAS Planning TemplatePPC Toolkit

Get Weekly RPM/ROAS Benchmarks

Use weekly benchmark updates in your account review to decide scale, hold, or pause with confidence.

Includes: break-even guardrails, scenario prompts, and benchmark review steps.

Prefer a direct download? Open the ROAS Decision Matrix page.