Shopify ROAS Calculator and Benchmarks

Shopify eCommerce ROAS benchmark range

Applied guidance

• Account for COGS, shipping, and refunds.
• Compare channel ROAS to blended MER before scaling.

Worked Example for Shopify eCommerce

Use this quick check before scaling: if campaign ROAS stays above your break-even threshold and conversion quality is stable, increase spend gradually. If ROAS is near break-even, hold and optimize offer clarity, landing page conversion, and audience quality first.

Keep your decision tied to margin and payback assumptions, not benchmark ranges alone.

Data and Source Notes

Benchmark bands are directional and reviewed on a recurring cadence. Validate this page with your current contribution margin, attribution window, and operating cost model before making budget changes.